Are you looking for the best WordPress mailing list plugin to help you grow your email list?
Building an email list is one of the smartest moves for your WordPress website. Despite the rise of social media and other digital marketing channels, email marketing remains one of the most effective ways to engage with your audience.
In fact, with an average ROI of $36 for every $1 spent, email marketing continues to outperform most other marketing strategies. This impressive return is a major reason businesses of all sizes prioritize building and maintaining quality email lists.
The foundation of successful email marketing starts with choosing the right WordPress mailing list plugin for your needs. So in this article, we’ll explain why your WordPress site needs a mailing list plugin, then walk you through the best WordPress mailing list plugins to help you build and grow your email list.
We’ll also share practical tips for growing your list and point out common mistakes to avoid, so you can get the best results.
Why Your WordPress Site Needs a Mailing List Plugin
Before we explore the specific plugins, let’s understand why having a WordPress mailing list plugin is crucial for your website’s success:
Direct Communication Channel: Unlike social media platforms, where algorithm changes can affect your reach, email gives you direct access to your audience’s inbox.
Ownership of Your Audience: When you build an email list, you own your audience. Social platforms can change policies, limit your reach, or even disappear entirely, but your email list remains a lasting asset.
Higher Conversion Rates: Email marketing typically delivers higher conversion rates than social media marketing.
Cost-Effective Marketing: Once your email list is up and running, communicating with subscribers is extremely affordable, especially compared to paid advertising costs.
Valuable Data and Insights: A good mailing list plugin offers detailed analytics, helping you better understand subscriber behavior, preferences, and engagement patterns so that you can refine your strategy over time.
Now, let’s go into the six best WordPress mailing list plugins that can help you fully capitalize on these advantages.
1. FuseWP
FuseWP is an excellent WordPress mailing list plugin that connects your WordPress site to popular email marketing platforms, CRM software, and automation services, making it easy to automatically sync user registrations, profile updates, and even user deletions to your email list. This level of automation ensures your subscriber list stays accurate and up to date without manual work.
One advantage of using FuseWP is how seamlessly it integrates with user activity on your website. Whether it’s a customer completing a purchase, a student enrolling in a course, or a member updating their profile, FuseWP can instantly update your email marketing platforms based on these changes. It also replaces the need for third-party integration services like Zapier, saving you time and reducing extra costs.
FuseWP is perfect for website owners who want a set-it-and-forget-it solution to grow and maintain a healthy email list. It supports a wide range of plugins like WooCommerce, MemberPress, Gravity Forms, LearnDash, and many more, meaning it fits easily into almost any WordPress setup, whether you’re running an e-commerce store, a membership site, or an online course platform.
Features of FuseWP
Automatic User Syncing: FuseWP automatically subscribes new WordPress users to your email list based on their user role. When users update their profile information or change their email address, those updates are synced automatically.
Bulk Export Existing Users: You can export or bulk-sync your existing WordPress users to your CRM or email marketing platform, turning your current users into active subscribers.
Deep Integration with Plugins: FuseWP works with WooCommerce, Gravity Forms, WPForms, MemberPress, LearnDash, Tutor LMS, and many other major WordPress plugins. It can sync based on purchase status, membership changes, course enrollment, and more.
Custom Field Mapping: FuseWP allows you to map WordPress user profile fields and custom fields (even from plugins like Advanced Custom Fields) to fields in your email marketing platform or CRM.
Double Opt-in Support: FuseWP allows you to easily enable or disable it for platforms that support double opt-in, giving you better control over your list-building strategy.
Wide CRM and Email Marketing Integrations: FuseWP integrates with Mailchimp, ActiveCampaign, Constant Contact, HubSpot, Zoho CRM, Campaign Monitor, ConvertKit, Brevo, AWeber, and many more. New integrations are regularly added.
FuseWP Pricing
FuseWP offers a free version that handles basic user syncing, but you’ll need the premium version to unlock its full potential. Pricing starts at $99 per year.
2. MailOptin
MailOptin is a WordPress lead generation plugin that helps you grow your email list and boost conversions through beautiful popups, opt-in forms, and automated email marketing. It’s designed for ease of use, featuring a drag-and-drop builder that lets you create high-converting campaigns without coding or design skills. Whether you want to build a simple subscription form or set up advanced lead generation and email automation, MailOptin has you covered.
With MailOptin, you can display popups, slide-ins, notification bars, and sidebar forms across your website to capture leads and drive engagement. It also offers powerful email automation features like sending newsletters, new post notifications, and email digests directly from WordPress. Plus, it integrates with all major email marketing services and CRMs, making it easy to sync new leads with your preferred platform.
Beyond forms and automation, MailOptin includes advanced targeting and triggering rules to ensure your campaigns reach the right audience at the right time. Features like page-level targeting, scroll triggers, exit intent detection, and device targeting help you maximize conversions without annoying visitors. It’s a full-featured solution for anyone serious about growing their email list and improving their marketing efforts.
MailOptin Features
Lead Generation: MailOptin allows you to create lightbox popups, before and after post forms, slide-ins, sidebar forms, and notification bars to collect leads anywhere on your site.
Email Automation: With MailOptin, you can automatically send new post notifications, email digests, and broadcasts to your subscribers.
Popup Triggers & Targeting: MailOptin allows you to show popups based on user behavior, such as exit intent, time on site, page views, scroll percentage, AdBlock usage, and more.
CRM Integrations: MailOptin works seamlessly with platforms like Mailchimp, ActiveCampaign, MailerLite, AWeber, Constant Contact, and others.
User Registration Forms: MailOptin integrates with the WordPress user system to create custom user registration forms that can be embedded as a pop-up, slide-in, notification bar, etc., and sync new users to your email lists.
Analytics & Reporting: Access essential performance metrics to optimize campaigns and boost conversion rates.
MailOptin Pricing
MailOptin offers a free version packed with essential features. You’ll need the premium version for more advanced functionality like A/B testing, automated newsletters, exit-intent popups, CRM integrations, and priority support. Pricing starts at $99 per year.
3. ProfilePress
ProfilePress is for WordPress users looking to grow their mailing lists and easily manage memberships. Through its email marketing integration, such as Mailchimp and Campaign Monitor, ProfilePress lets you automatically subscribe users to your email lists after they register, purchase a membership, or update their profiles.
Whether collecting emails through custom registration forms or selling digital products, ProfilePress offers a smooth way to grow and manage your subscriber base.
Beyond mailing list management, ProfilePress has powerful features for building membership sites, selling digital products, and creating user communities. With a drag-and-drop builder, you can easily build custom frontend forms like checkout, login, registration, and password reset.
It also includes content restriction, paywall options, user profile creation, and member directories. Plus, ProfilePress supports one-time and recurring payments through Stripe, PayPal, Razorpay, Mollie, Paystack, and Bank Transfer, offering plenty of flexibility for monetizing your site.
ProfilePress Features
CRM Integration: ProfilePress integrates with several email marketing and CRM software, allowing you to subscribe your WordPress users and members to your email lists when they check out and register on your site.
CustomizableForms: ProfilePress’s drag-and-drop builder allows you to create user registration, login, password reset, and edit profile forms.
Membership Capabilities: ProfilePress includes membership site features, allowing you to create protected content accessible only to subscribers. This creates natural incentives for visitors to join your email list to access premium content.
Login and Password Management: Beyond email list building, ProfilePress handles user authentication, including social login options and password reset functionality, creating a seamless user experience.
ProfilePress Pricing
ProfilePress is available in both free and premium versions. The premium plans start with the Standard plan at $129 per year, the Plus plan at $299 per year, and the Agency plan at $499 per year.
4. Optin Forms
Optin Forms is a great WordPress mailing list plugin that makes it easy to add simple opt-in forms to your site without writing a single line of code. While it might not have the advanced features found in other plugins on this list, sometimes simple is exactly what you need.
This plugin is compatible with popular email marketing services like Mailchimp, AWeber, GetResponse, ConvertKit, MailerLite, iContact, Mad Mimi, and Interspire Email Marketer. This flexibility ensures that you can seamlessly connect your forms and start growing your list no matter which platform you use. Plus, shortcode support lets you control where and how your forms appear across your site.
Optin Forms includes attractive templates that you can customize to match your brand (though it doesn’t offer a drag-and-drop builder). It also features a live preview option, making it easy to tweak your form’s design as you go.
Features of Optin Forms
- Works with popular email marketing services like Mailchimp, AWeber, GetResponse, ConvertKit, and more.
- Offers five fully customizable form templates.
- Easy to adjust text, fonts, font sizes, and colors without coding.
- Simple integration using shortcodes or one-click insertion into posts and pages.
- Lightweight and easy to set up, keeping your website fast.
Optin Forms Pricing
Optin Forms is free, making it one of the best choices for WordPress users who want a cost-effective way to start growing their mailing list without any upfront investment.
5. WP Subscription Forms
WP Subscription Forms is a user-friendly WordPress mailing list plugin designed to help you create beautiful subscription forms. Whether you’re just starting to grow your email list or looking for a straightforward solution to boost signups, WP Subscription Forms offers the flexibility you need.
This plugin comes with ten attractive templates, and you can create unlimited subscription forms designed to your specific needs. It supports features like double opt-in verification to improve subscriber quality and even lets you display pop-up forms for better engagement. For those who want more control, every part of the form can be customized, from the design elements to the behavior on different devices, ensuring a seamless experience across mobile and desktop.
If you want even more power, the premium version of WP Subscription Forms unlocks over 30 pre-designed templates, floating form options, and integration with services like Mailchimp, Sendinblue, and more. It also supports advanced styling, delayed pop-up forms on specific pages, and extended compatibility with popular WordPress themes.
WP Subscription Forms Features
- Create unlimited subscription forms.
- Choose from 10 (or 30+ with premium) professionally designed templates.
- Double opt-in verification to build a high-quality subscriber list.
- Popup form options with delay settings.
- Export subscribers easily to CSV.
- Ajax-powered form submissions for a smooth user experience.
- RTL and translation-ready for global audiences.
- Full mobile and browser compatibility.
- Integrations with Mailchimp, MailerLite, Sendinblue, and Constant Contact.
WP Subscription Forms Pricing
WP Subscription Forms offers a free version packed with valuable features. For $18, you can upgrade to the premium version to unlock premium templates, floating form options, advanced integrations, and additional customization settings.
6. Contact Form 7
Contact Form 7 is a popular and trusted WordPress plugin for creating simple and powerful forms. Known for its free and open-source philosophy, Contact Form 7 gives users a practical solution to build and manage forms without complex setups.
While primarily known as a contact form plugin, Contact Form 7 can also help you grow your mailing list when combined with integrations like Constant Contact and Brevo. The plugin ensures privacy and transparency; it doesn’t track users or store personal data by default. This makes it a strong choice for websites prioritizing user privacy and GDPR compliance.
Contact Form 7 Features
- Build unlimited forms with flexible customization.
- Privacy-focused: no user tracking or database storage by default.
- Integrates with popular services like Constant Contact, Brevo, Stripe, reCAPTCHA, and Akismet.
- Modular and lightweight architecture for better performance.
- Extensive documentation and active community support.
Contact Form 7 Pricing
Contact Form 7 is completely free to use. There are no premium versions, though you can support its ongoing development through donations.
Conclusion
We hope this article helped you pick the best WordPress mailing list plugins to grow your email list. Choosing the right plugin is crucial for building and engaging your audience effectively.
FuseWP, MailOptin, and ProfilePress are top choices among the options we reviewed. They offer a perfect mix of simplicity, functionality, and advanced features to suit various business needs. Whether you’re looking for seamless integrations, opt-in forms, or the ability to manage both memberships and email lists, these plugins have you covered.
Remember that growing your email list takes time, but with the right plugin and a consistent approach, you’ll be well on your way to achieving impressive results. Avoid common mistakes, focus on building a quality list, and watch your email marketing efforts deliver substantial returns for your business.