If you’re looking to expand your website’s reach and attract visitors from China, Baidu, the country’s leading search engine, is a fantastic way to connect with this audience.
You’ll want to use Baidu Webmaster Tools for verification to give your site the best chance of being found. Verifying your site might sound a bit technical, but it’s a straightforward process, especially with the help of the CrawlWP WordPress plugin.
This helpful guide will walk you through setting up your site on Baidu and verifying it using the HTML tag method. Before you know it, you’ll be ready to boost your online presence in the Chinese market.
Adding Your Website to Baidu Webmaster Tools
The first step is to visit the Baidu Webmaster Tools website and log into your account or create a new one.
After you log in successfully, you will be taken to the “Add Site” page, where you should input your website URL and click the “下一步” (Next) button.
After entering your website’s home address, you must tell Baidu the industry categories your site belongs to and click the “下一步” (Next) button.
Choose the HTML Tag Verification Option
Once you have selected the industries, select the “HTML 签验证” verification option.
Baidu will provide you with an HTML meta tag. Copy only the meta tag (e.g., <meta name="baidu-site-verification" content="your-verification-code" />).
Add the Verification Code in CrawlWP
Log in to your WordPress admin dashboard, navigate to CrawlWP > Settings > Core, paste the copied HTML tag content into the Baidu Verification Code field, and click Save Changes.
Verify Your Site in Baidu Webmaster Tools
The last step is to return to the Baidu Webmaster Tools verification page and click on the “Verify” (完成验证) button.
If successful, you will see a confirmation message indicating that your site has been verified. Then, you can click “暂不添” to proceed. If verification fails, ensure you have copied the correct tag and saved changes in CrawlWP before trying again.
Verify Your WordPress Site on Baidu Today
Verifying your website with Baidu Webmaster Tools is vital for enhancing your visibility in the Chinese market. This process allows you to monitor your site’s performance and gain insights into user behavior, enabling you to optimize your content for local audiences.