CrawlWP is a powerful WordPress SEO plugin that not only helps with SEO indexing but also provides detailed insights into your site’s performance through the SEO Stats dashboard.
This dashboard offers actionable data to help you optimize your website’s visibility and understand how users interact with your content.
In this article, we’ll explore the critical components of CrawlWP’s SEO Stats feature and how to make the most of it for your WordPress site.
Key Metrics at a Glance
At the top of the SEO Stats dashboard, you’ll find a summary of four critical metrics, giving you a high-level overview of your site’s performance over the selected period:
- Clicks: The total number of times users clicked on your WordPress site in Google search engine results.
- Insight: A growing number of clicks indicates that your pages are performing well and engaging users.
- Impressions: The number of times your WordPress site pages appeared in search results.
- Insight: High impressions but low clicks could signal the need for better meta descriptions or titles.
- Click-Through Rate (CTR): The ratio of clicks to impressions, expressed as a percentage.
- Insight: A higher CTR means your pages are compelling users to click.
- Average Position: The average ranking of your WordPress site in Google search results.
- Insight: A lower number (closer to 1) reflects better rankings for your pages.
Visualizing Trends: Performance Graph
The performance graph in the dashboard’s center visualizes trends in clicks, impressions, CTR, and average position over time. The graph allows you to spot patterns and evaluate the impact of recent SEO efforts, such as content updates or backlink improvements.
- Clicks (Blue Line): Track how user engagement changes daily.
- Impressions (Green Line): Monitor visibility trends for your pages.
- CTR (Orange Line): Understand if your content is capturing attention.
- Position (Purple Line): Watch how your rankings fluctuate.
Analyzing this graph lets you identify what’s working and where adjustments are needed.
Top Keywords
The Top Keywords section provides detailed performance data for the keywords your WordPress site ranks for. For each keyword, the table includes:
- Clicks: Number of clicks generated by the keyword.
- Impressions: How often the keyword appeared in search results.
- CTR: Click-through rate for each keyword.
- Position: The average ranking of your site for the keyword.
Use this data to:
- Identify high-performing keywords to prioritize for future content.
- Spot keywords with low CTRs or poor rankings that may require optimization.
Top Pages
The Top Pages section lists your site’s highest-performing pages with metrics similar to those for keywords:
- Clicks: How many clicks each page received.
- Impressions: Number of times the page appeared in search results.
- CTR: The page’s click-through rate.
- Position: The page’s average ranking.
This section helps you understand which pages attract the most traffic and why, enabling you to replicate their success across your site.
Top Countries
The Top Countries section breaks down your site’s performance by geographic region. For each country, you’ll see:
- Clicks, Impressions, CTR, and Position: Key SEO stats specific to users from that country.
This insight is particularly useful if your site targets an international audience or runs region-specific campaigns.
Devices
The Devices section reveals how users are accessing your site:
- Mobile, Tablet, Desktop: The number of clicks, impressions, CTR, and position are displayed for each device type.
With the shift toward mobile-first indexing, this data helps you optimize your site for mobile users, who often make up the majority of traffic.
Data Filtering
You can click on keywords, page URLs, countries, or devices to filter and deeply analyze your WordPress site’s performance on Google Search.
Exporting Data
Each section includes Copy Data and Download CSV buttons, allowing you to export your stats for further analysis or reporting. This feature is especially useful for sharing performance insights with your team or creating SEO reports.
Conclusion
The SEO Stats feature in CrawlWP is a powerful tool for tracking your site’s performance in search engines.
By leveraging the insights provided—such as top-performing keywords, pages, countries, and device stats—you can optimize your site for better visibility and engagement.
With CrawlWP’s intuitive interface, keeping your SEO strategy on track has never been easier.