Features
Structured Data Types (Schema Markup) for WordPress
Schema markup is code that tells search engines what your content is: an article, a business, a person. CrawlWP adds this structured data to your pages for you, as one connected JSON-LD graph. You say who runs the site, add your logo and social profiles, and CrawlWP does the rest.
What it does
What CrawlWP schema markup does
Fill in a few details once. CrawlWP turns them into structured data and adds it to your pages. No coding needed.
On this page
Organization or person
Tell search engines whether your site is run by a business or by a person.
Name, tagline and logo
Your name defaults to your site title. Use a square logo of at least 112 × 112 pixels.
Social profiles
Add your Facebook, X, and other profile links. They connect your site to your social accounts.
Local business schema
Your address, phone number, and opening hours as LocalBusiness data, for local search.
Opening hours
Add one time range per line, such as Mo-Fr 09:00-17:00.
Article schema
Every post gets Article markup with its headline, author, and section.
Breadcrumb schema
A BreadcrumbList that shows search engines where each page sits on your site.
One connected graph
All the pieces link together in one JSON-LD graph, not scattered snippets.
See the output
The Schema tab in the SEO metabox shows the markup for each post.
Ready for AI search
Structured data helps AI tools understand who runs your site and what each page is about.
Switch off what you do not need
Leave LocalBusiness or breadcrumb schema off if they do not fit your site.
No coding needed
Fill in a form. CrawlWP writes the JSON-LD code for you.
Why it matters
Why schema markup matters
Search engines read your pages, but they do not always understand them. Structured data spells it out: this is an article, written by this person, published by this business.
That helps search engines and AI tools describe your site correctly. It can also make your pages eligible for rich results, although Google decides what to show.
How it works
Add schema markup in three steps
Fill in your details once. After that, CrawlWP automatically adds the right markup to every page.
Step 1
Say who runs the site
On the Site Information screen, choose Organization or Person, then add your name, tagline, and logo.
Step 2
Add profiles and business details
Paste your social profile links. If you are a local business, switch on LocalBusiness schema and add your address, phone number, and hours.
Step 3
Check a post
Open any post and look at the Schema tab in the SEO metabox to see the markup CrawlWP created.
Schema types
Structured data types CrawlWP adds
Each type describes one part of your site. CrawlWP links them together in a single graph.
Breadcrumbs on the page and in the markup
The breadcrumb shortcode shows a breadcrumb trail on your pages, with your own home label and separator. Switch on BreadcrumbList schema and the same trail is added to the structured data on every page.
Questions
Schema markup questions
Answers to the questions people ask most about schema markup and structured data in WordPress.
What is schema markup?
It is code added to your pages that tells search engines what your content is, such as an article, a business, or a person. You do not see it on the page. Search engines and AI tools read it.
Are schema markup and structured data the same thing?
Nearly. Structured data is information in a fixed format. Schema markup is structured data that uses the Schema.org vocabulary. CrawlWP writes it as JSON-LD, the format Google recommends.
Which structured data types does CrawlWP add?
WebSite, Organization or Person, LocalBusiness (if you switch it on), Article for posts, and BreadcrumbList (if you switch it on).
Will schema markup get me rich results?
It can make your pages eligible for some, but Google decides what to show. Correct markup is the first step.
What happened to the sitelinks search box?
Google stopped showing it in November 2024, so it no longer appears in search results. Old markup for it does no harm.
Can I see the markup before publishing?
Yes. The Schema tab in the SEO metabox shows the output for each post. You can also test any page with Google’s Rich Results Test.
Do I need a separate schema plugin?
For most sites, no. If you keep another schema plugin, turn off its output so your pages do not carry two sets of markup.
Is schema markup free in CrawlWP?
Yes. It is part of CrawlWP Lite, the free version, including LocalBusiness and breadcrumb schema.
Pricing
Straightforward pricing, every feature included
Standard
For 1 Site
$59
/ year
Pro
For 5 Sites
$159
/ year
Agency
For Unlimited Sites
$259
/ year
Standard
For 1 Site
$359
once
Pro
For 5 Sites
$559
once
Agency
For Unlimited Sites
$759
once
Help search engines understand your site
Join thousands of website owners using CrawlWP for their WordPress SEO. Schema markup is free and ready as soon as you fill in your details.
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