Features
Breadcrumbs for WordPress
Breadcrumbs are the small trail of links near the top of a page, such as Home › Guides › WordPress SEO. They show visitors where they are, and they show search engines how your site fits together. CrawlWP adds both the trail and the breadcrumb schema, and steps aside if your theme already shows breadcrumbs.
What it does
What CrawlWP breadcrumbs do
Show a breadcrumb trail on your WordPress posts and pages, add breadcrumb schema for search engines, or use one or the other.
On this page
Breadcrumbs shortcode
Breadcrumbs shortcode to show the trail wherever you place it: a Shortcode block, a theme template, or a page builder.
Your own home label
The first item can say Home, your site name, or anything that fits.
Any separator
A character or a piece of HTML between items. The default is “›“.
Show the current page
Show the page you are on as the last item, without a link, or leave it out.
Primary taxonomy
Choose which taxonomy, such as category, builds the trail for posts.
BreadcrumbList schema
Adds the trail to your structured data on every page, so search engines see where each page sits.
Schema without the shortcode
Theme already shows breadcrumbs? Turn the shortcode off and keep only the schema.
Default styling included
A small stylesheet loads with the shortcode, so the trail looks tidy straight away.
Every step is a link
Each item links to its page so that visitors can jump back to a category or the homepage.
Part of one schema graph
The breadcrumb data joins your organization, website, and article markup.
More internal links
Every trail links back to your category pages and homepage.
Free
Breadcrumbs and breadcrumb schema are part of CrawlWP Lite.
Why it matters
Why use breadcrumbs
Breadcrumbs show visitors where they are on your site, and let them move up a level in one click. That helps on sites with lots of categories or pages.
Breadcrumb schema describes the same trail to search engines. Google may show it in desktop search results in place of the plain URL.
How it works
Add breadcrumbs to WordPress in three steps
It takes a few minutes. After that, every page gets its trail on its own.
Step 1
Turn on breadcrumbs
On the Breadcrumbs screen, tick Enable breadcrumbs. If your theme already shows breadcrumbs, leave it off and keep only the schema switch on.
Step 2
Choose the wording
Set the home label and separator, decide whether to show the current page, and pick the primary taxonomy.
Step 3
Place the shortcode
Add the “crawlwp_breadcrumbs” shortcode above the post title in your single post template, or anywhere you like.
In search results
Breadcrumbs are structured data too
Tick Include BreadcrumbList schema, and CrawlWP adds the trail to the JSON-LD graph on every page, alongside your organization, website, and article markup.
Questions
Breadcrumb questions
Answers to the questions people ask most about breadcrumbs in WordPress.
What are breadcrumbs?
They are a small trail of links, such as Home › Guides › WordPress SEO, that shows where a page sits on your site.
How do I add breadcrumbs to WordPress?
Tick Enable breadcrumbs in CrawlWP, then place the shortcode where you want the trail to appear.
My theme already has breadcrumbs. Can I use just the schema?
Yes. Leave Enable breadcrumbs off and tick Include BreadcrumbList schema. You get the structured data without a second trail on the page.
Will breadcrumbs show in Google results?
On desktop, Google may show your trail in place of the URL when the markup is present. It decides when. On mobile, Google has shown only the domain since January 2025.
Do breadcrumbs help SEO?
They help search engines understand how your site is organized, and they add links to your category pages. They are not a direct ranking boost on their own.
Can I change the separator?
Yes. Use any character or HTML. The default is ›.
Do breadcrumbs work with custom post types?
Yes. The primary taxonomy setting decides which taxonomy builds the trail for post types without parent pages, so pick the one most of your content uses.
Are breadcrumbs free?
Yes. Breadcrumbs and BreadcrumbList schema are part of CrawlWP Lite, the free version.
Pricing
Straightforward pricing, every feature included
Standard
For 1 Site
$59
/ year
Pro
For 5 Sites
$159
/ year
Agency
For Unlimited Sites
$259
/ year
Standard
For 1 Site
$359
once
Pro
For 5 Sites
$559
once
Agency
For Unlimited Sites
$759
once
Show visitors and search engines the way
Join thousands of website owners using CrawlWP for their WordPress SEO. Breadcrumbs are free and take a few minutes to set up.
yoursite.com
https://yoursite.com › guides › wordpress-seo
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